But it’s probably never going to actually “solve” this problem. It’s undeniable a good thing Valve is trying to help connect people with games they’ll love. Instead, you get recommendations from friends, social media, or hear an author interview on NPR. Most people aren’t finding their next book on Amazon. What’s strange is relying on a store for discovery. Hell, if you search Amazon’s books category for “indie,” you get 50,000 results.Īnd no one frets about Amazon having too many books or iTunes having too many songs. It was an outlier relative to other mediums.Ī store with tens of thousands of creative works is the standard if you look at books, music, and movies. And that’s because Valve’s old curation model was weird. 40,000 indie games on Steam is normalīut while gaming fans may pine for a return to the old ways, it’s not going to happen. Valve used to only permit certain games onto Steam, and many of its customers preferred that. This is why so many people long for a return to strict curation. Humans aren’t supposed to think in quantities that high. Something like “40,000 indie games” should make you feel overwhelmed. This is why Valve is testing new discovery tools like microtrailers and its interactive recommendation system. Still, the point is that Steam is difficult to navigate, and 40,000 different products in one category is evidence of that.
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